Catalogue strategy · Research dashboard · 16 August 2026
Everything gathered on building a price-transparent events catalogue — market benchmarks, a verified social audit, six buyer personas, the competitor landscape at home and abroad, a service blueprint, conversion-tech verdicts and the 90-day plan. All prices KES unless noted.
The verdict
“Design-led setups, photographed like a premium decorator, priced like a rental company, bookable like an e-commerce store.”
Nairobi's websites already publish prices — Sherehe, Amazing Parties and Events & Party Rentals all list item rates. But nobody puts the price on the video, where discovery actually happens. South Africa proves the format works in an African market; no Nairobi account owns it yet.
The wedge writes itself. High emotion, small scope, flat-priceable, decided by one person, alone, at night, on his phone. Lead with priced proposal packages, expand to birthdays and showers, then take the committee-driven ruracio and wedding prize as the catalogue and review moat mature.
78% of couples rank pricing the number-one vendor-selection factor; displaying rates lifts response ~25% (WeddingPro). Kenya has a documented public backlash against “DM for price”. Honest KES prices are simultaneously UX, marketing and trust-building.