06 · Catalogue architecture
The setup page pattern.
Two browsing axes — by occasion (Proposal, Birthday, Baby & bridal shower, Ruracio, Wedding, Graduation, Corporate) and by item (tents, seating, backdrops, florals, lighting…) — both landing on the same named, photographed setup pages.
Every setup page carries
- Hero gallery + short vertical video of the real installation — never stock.
- Three tiers — Essential / Signature / Premium, the middle flagged “Most Popular”, honest “from KES X” with typical ranges.
- Inclusions checklist + explicit exclusions (“quoted separately: …”) — the invoice must match the catalogue.
- Guest-count table (50 / 100 / 150 / 200) and itemised add-ons with unit prices.
- The savings line — itemised value vs package price.
- Deposit and milestone schedule next to the price:
30% booking40% at 30 days30% final week
- Trust block — paybill or till, named reviews, refund and reschedule policy.
- Two CTAs — Chat on WhatsApp → (package name pre-filled) and Build my quote → (wishlist to editable draft, the ~70% close-rate mechanic).
- The committee card — a shareable one-page image or PDF per package, designed for the family WhatsApp group.
Launch SKUs — priced from day one
- Proposal packages, flat-priced — the beachhead. “Rooftop Classic from KES 25,000 · book with 5,000.” Nobody else prices this. Extremely shareable.
- Baby shower brackets — the market posts flat prices around 16.9k; own the 17–45k band with two named looks.
- Kids birthday bundles — capped-price themes at 20–35k, delivery fee visible upfront.
- “What KSh 30k / 60k / 120k gets you” — the three-tier comparison as a weekly reel; website tiering translated to video for the first time in Nairobi.
- Ruracio tiers with from-prices — enter the hashtag ecosystem with real ceremony photography as inventory allows; a committee-ready PDF from day one.
- Dessert table and mobile bar add-ons — Altrini's differentiators; itemised prices attach to every occasion.