07 · The plan

First 90 days, then the compounding loop.

Five social plays — start before the site exists

  • Own price-on-video in Nairobi. 15–30s reveal reels with the price and a three-line breakdown burned into the video. Anchor SKUs: proposal, baby shower, birthday tiers. Copy the South African format before a local does.
  • Claim the ruracio hashtags. Two to three posts a week on #ruraciodecor · #ruraciosetup · #nyombo · #ntheo plus diaspora tags (#kenyansingulf · #kenyansinqatar) with a WhatsApp link. The incumbent sits at ~5.4K.
  • A WhatsApp-first bio with a price floor. “Setups from KES X · WhatsApp for your date” + a wa.me link with a pre-filled message. Beat the market's “<2hr quote” bar with same-day itemised quotes.
  • Manufacture social proof. A 10-second client reaction at every reveal and an on-the-spot Google review ask. Target 25+ reviews in 90 days; a monthly review-screenshot reel. The market leader has 127; most have under 40.
  • One handle everywhere. Unify @altrinievents across IG, TikTok and Facebook, one bio — “Event decor · dessert tables · mobile bar · Nairobi · prices in catalogue” — fix the identity split, restart the stalled cadence.
Now — week 1

Foundations

Confirm inventory, costs and margins; price the item catalogue; define three tiers across the top four occasions (proposal, birthday, baby shower, ruracio). Register the Google Business Profile, paybill or till, WhatsApp Business with the catalogue mirrored; unify handles. Re-caption the IG highlights into priced package highlights — the proto-catalogue already exists.

Weeks 1–2

Post priced reels immediately

The price-on-video cadence starts before the site exists. Story-highlight catalogue as the interim storefront; wa.me pre-filled links as the only CTA.

Weeks 2–4

Phase-1 catalogue site

Setup pages, estimator, wishlist-to-quote; Paystack links (1.5% on M-PESA, no monthly fee); Meta Pixel and GA4 from day one. Committee card and quote PDF templates.

Months 2–3

Convert and compound

Review-ask automation, Manychat comment-to-DM at $15/mo, retargeting — retargeted visitors convert ~3.8% against 1.5% cold. AI venue renders as the quote-stage wow. Iterate tiers on which quotes convert.

At scale

Deepen the moat

WhatsApp API + Flows + STK in chat (triggered at ~10–20 leads a day), 360° flagship tours, a corporate lane with per-head proformas, Daraja direct past KSh 500k a month, TikTok Shop the week Kenya opens.

Altrini Events · catalogue strategy dashboard · research completed 16 August 2026 · sources on the home page