Decides alone, in secret, at night, on his phone. Three weeks out.

Budget

15k–60k, stretches past 100k for the “she will post this” version

Converts on

Fixed-price package cards, exact photos, a 5k deposit, a WhatsApp reply within the hour, discretion

Bolts at

Any price opacity — no time, no co-decider. This sale dies in a DM queue.

Guilt at both ends of the budget. Thirty kids, one Saturday.

Converts on

Capped-price themed bundles; itemised add-ons to mix down; delivery and setup fees visible upfront

Bolts at

Hidden fees appearing late — reads as fee-padding

Ten girlfriends contributing via M-PESA to a target announced in the group chat — before vendors are chosen.

Converts on

A shareable package card; a small deposit that holds the date while contributions land. The contribution target is set from your published price.

Bolts at

“DM for price” — the group has already moved on

She researches; a family committee in a WhatsApp group approves.

Converts on

A dedicated ruracio package, real Kikuyu ceremony photos, a downloadable quote, milestones matching the fundraising drip. Itemised prices are her ammunition in the committee group.

Bolts at

“DM for price” (assumes inflation), personal-number M-PESA, Pinterest images passed off as portfolio

Screen hard on price first, stretch upward once anchored. A 120-guest garden wedding.

Converts on

Three tiers with the middle the clear value play; “most couples spend X–Y” honesty; named reviews, paybill, contract, fast replies — 52% cite responsiveness as the trust-maker

Bolts at

Quote-request forms and slow WhatsApp replies

Needs comparable quotes and finance approval for the 80-person end-year party.

Converts on

Public per-head pricing (the approval memo writes itself), a downloadable proforma, ETR-compliant invoicing, VAT clarity, a named contact

Bolts at

Anything she cannot defend as a line item